Bold, authentic branding,

built for impact

Custom Brand Design
Our Process
Why ShineThru?

Custom Brand Design

Communicate your brand's identity by aligning your company’s values, personality, and strengths with the design elements of your website, packaging, and messaging. Consider this your branding blueprint for all future marketing efforts. These foundational guidelines will include:

  • Custom logos

  • Color schemes and narratives

  • Typography

  • Photo moodboards

  • Mockups and more

Your brand will be instantly recognizable and memorable, and you'll be able to connect with your target audience on a deeper level.

Let's Get Started!

“Paige, this is INCREDIBLE! I am over the moon right now. Thank you so much for capturing our vision. You did such a great job.”

-Kelsey | PhD, BCBA-D, Co-Founder and CEO, Center for Supportive Communities

Our Signature Process

Here is our custom branding process that will ensure our time together runs smoothly and is as effective as possible. Here’s how it works:

  • We talk about your business goals and project timeline. Afterward, we follow up with a custom project proposal that includes itemized deliverables, overall investment costs, and a detailed service agreement.

  • We will schedule an online or in-person (NYC or Jersey) strategy consultation where we work with your core business values to prioritize and map your unique branding srategy. We pinpoint your ideal client and make decisions that attract and engage their loyalty.

  • 2-3 weeks after the brand design session, you'll receive a brand deck that presents:

    • Your new logo styles:

    ◦ Primary logo

    ◦ Secondary logo

    ◦ Logo Mark

    • Logo usage guidelines

    • Color story + guidelines

    • Photo Moodboard

    • Two styles of custom typeface (headers, paragraph)

    • Mockup samples (hello, swag!)

  • Depending on the depth of your band package, we’ll include multiple rounds of editing & revisions, delivered via email or video call, to refine your brand and any additional brand collateral & assets.

  • It’s launch time! With all elements combined, your new branding is ready to be shared with your audience. ShineThru will remain available for technical support and questions.

“ShineThru’s branding knowledge, helpful recommendations, and creative talents have drastically improved our website and we highly recommend Paige and her team.”


-Michael | IT Manager | Illinois Insurance Guaranty Fund (IIGF)

Why ShineThru?

What separates us from the other guys

  • We build all branding & marketing strategies from inside-out, so every single brand is unique & authentic to your business. No cookie cutter formulas here!

  • Expect high quality work & superior communication thanks to an agile, remote team of incredible humans who are passionate about their craft and dedicated to your results.

  • We work with you to craft messaging and branding in your unique style, applying psychology & storytelling to share your brand in a manner that feels personal & tailored to your client’s needs.

  • We utilize inbound marketing-- the art of attracting your ideal clients to you-- by creating valuable content and personalized experiences that make them notice you, trust you, & convert with ease.

We care deeply about the impact we’re helping you to create, and that you love your branding as much as we do. Here are our four promises for every brand we deliver:

Let's Build Your Brand